You need to know what's converting — and what to do Monday morning.

Each week, refined from millions of datapoints, we review ~50,000 signals. You get the few that make the cut — backed by SKU-level commerce proof with full activation briefs.Designed to answer one question: What would I stake my name on this week?

Start here. Free.

One strong signal we've cleared with SKU-level Amazon unit sales data — with the behavior chain and activation window.

What You Get Every Monday

Each week: Your category specific calls we're greenlighting backed by SKU-level commerce proof with full activation briefs across Social, TikTok Shop, Search, Amazon PDP, Retail Media, D2C, and Retention. Plus What Not to Chase — the signals that look real but won't convert.

This is a historical snippet. The full weekly issue is private, members-only.Want to see a full issue before subscribing? Email [email protected]

Anyone can ask AI what's trending. The Pulse Playbook tells you what's converting, why it's defensible, and what to brief against it before your competitors.

Built by a CPG brand founder and strategist with 11+ years in the category. This is the brief I wish existed when I was in the room.— Joe, Founder

We're for you if you...

Execution first

Run Amazon, TikTok Shop, retail media, D2C, or online retail (Instacart, Target.com, Walmart.com) for CPG brand clients — and need to know what to activate against before the window closes.

Feel the Intelligence Gap

Don't have a dedicated internal strategist synthesizing cultural signals into commerce-ready briefs every week — and feel it in the room.

Speed matters

Move fast and need defensible clarity — not a quarterly macro report that's already stale by the time it lands.

Direct Voice

Want a real read, not corporate-speak. If the signal doesn't hold up, we say so. That's the product.

We're not for you if you...

Broad Trends

Want trend decks, not activation briefs.

Deep-Dive Exploration

Prefer research over recommendations.

Enterprise tooling

Need enterprise platforms, dedicated account teams, and formal onboarding.

Corporate style

Prefer formal, committee-approved positioning over direct editorial judgment.

Offer

Simple Pricing. No Contracts.

$750/month — one category of your choice +$350/month per additional category:

Health & Wellness | Beauty | Beverage | Snacks

Every Monday: An intelligence report covering your selected categories — greenlit calls backed by SKU-level commerce proof with full activation briefs. Plus, What Not to Chase, telling you exactly which high-volume signals to ignore and why.No portals. No dashboards. No setup. No calls required. Subscribe and your first issue arrives the following Monday.

Month-to-month. Cancel anytime.

FAQs

1. What do I get every Monday?A weekly intelligence email for each category you subscribe to. Each issue covers two to three greenlit calls with SKU-level Amazon commerce proof and full activation briefs across Social, TikTok Shop, Search, Amazon PDP, Retail Media, D2C, and Retention — plus one to two What Not to Chase entries explaining which high-volume signals won't convert and why. The calls are ready to brief directly. No translation required.

2. Who is this for?Senior strategists, operators, and CPG brand founders running Amazon and retail media without a dedicated internal intelligence function. If the cultural-to-commerce synthesis is falling on whoever has ten minutes on Monday morning, this was built for you.

3. How is this different from trend reports and dashboards?Trend reports tell you what's getting attention. Dashboards tell you what already happened. The Pulse Playbook tells you what's converting right now, validates each call against SKU-level Amazon unit sales data, and tells you exactly how to activate against it before the window closes. The What Not to Chase section is the part you can't get anywhere else — it requires knowing why a signal that looks like a commerce opportunity structurally isn't one. That takes category knowledge, not a data feed.

4. What's the commitment?Month-to-month. Cancel anytime, no questions asked.

5. How is this different from just asking AI?AI tells you what sounds right. The Pulse Playbook gives you AI plus what's actually selling right now — proprietary signal-to-commerce data updated daily, validated against real SKU-level unit movement across independent brands. That dataset doesn't exist in any AI's training data. It's built fresh every week.

Start with the free weekly call.

One validated signal every week. No pitch.