The Pulse Playbook
CPG Agencies Don’t Need More Trends.
You need to know what's converting — and what to do Monday morning.
Every week, we review ~30,000 signals. You get the few that make the cut — backed by SKU-level commerce proof with full activation briefs.Designed to answer one question: What would I stake my name on this week?
Capped at 5 agencies · First cohort now open
What You Get Every Monday
Each week: Calls we're greenlighting backed by SKU-level commerce proof with full activation briefs across Social, TikTok Shop, Search, Amazon PDP, Retail Media, D2C, and Retention. Plus What Not to Chase — the signals that look real but won't convert.
This is a historical snippet. The full weekly issue is private, members-only.Want to see a full issue before subscribing? Email [email protected]
Anyone can ask AI what's trending. The Pulse Playbook tells you what's converting, why it's defensible in a client room, and what to brief against it before your competitors.
Built by a CPG brand founder and strategist with 11+ years in the category. This is the brief I wish existed when I was in the room.— Joe, Founder
We're For
Agencies Who...
Execution first
Run Amazon, TikTok Shop, retail media, D2C, or online retail (Instacart, Target.com, Walmart.com) for CPG brand clients — and need to know what to activate against before the window closes.
Intelligence Gap
Don't have a dedicated internal strategist synthesizing cultural signals into commerce-ready briefs every week — and feel it in the room.
Speed matters
Move fast and need defensible clarity — not a quarterly macro report that's already stale by the time it lands.
Direct Voice
Want a real read, not corporate-speak. If the signal doesn't hold up, we say so. That's the product.
We're Not For Agencies Who...
Broad Trends
Want trend decks, not activation briefs.
Deep-Dive Exploration
Prefer research over recommendations.
Enterprise tooling
Need enterprise platforms, dedicated account teams, and formal onboarding.
Corporate style
Prefer formal, committee-approved positioning over direct editorial judgment.
Founding member offer
The Pulse Playbook
$750/month — one category of your choice +$350/month per additional category:
Health & Wellness | Beauty | Beverage | Snacks
Every Monday: An intelligence report covering your selected categories — greenlighted calls backed by SKU-level commerce proof with full activation briefs. Plus, What Not to Chase calls telling you exactly which high-volume signals to ignore and why.No portals. No dashboards. No setup. No calls required. Subscribe and your first issue arrives the following Monday.
Month-to-month. Cancel anytime.
Capped at 5 agencies · First cohort now open
Stay Early. Look Brilliant.
FAQs
1. What do I get every Monday?A weekly intelligence email for each category you subscribe to. Each issue covers two to three greenlighted calls with SKU-level Amazon commerce proof and full activation briefs across Social, TikTok Shop, Search, Amazon PDP, Retail Media, D2C, and Retention — plus one to two What Not to Chase entries explaining which high-volume signals won't convert and why. The calls are ready to brief directly. No translation required.
2. Who is this for?Senior strategists and operators at boutique CPG commerce agencies — typically ten to seventy-five employees — running Amazon and retail media for brand clients without a dedicated internal intelligence function. If your team is execution-focused and the cultural-to-commerce synthesis is falling on whoever has ten minutes on Monday morning, this was built for you.
3. How is this different from trend reports and dashboards?Trend reports tell you what's getting attention. Dashboards tell you what already happened. The Pulse Playbook tells you what's converting right now, validates each call against SKU-level Amazon unit sales data, and tells you exactly how to activate against it before the window closes. The What Not to Chase section is the part you can't get anywhere else — it requires knowing why a signal that looks like a commerce opportunity structurally isn't one. That takes category knowledge, not a data feed.
4. What's the commitment?Month-to-month. Cancel anytime, no questions asked. The founding cohort rate is locked for as long as you stay subscribed — if pricing increases for future cohorts, your rate doesn't move.
5. Is it really limited?Yes. The founding cohort is capped at five agencies. Total membership will always be capped — when too many agencies in the same category use the same intelligence, the edge disappears. Keeping the cohort small is what makes the product worth having.
Five founding cohort spots. No sales call. No setup.
Subscribe and your first issue arrives Monday.